JUAN BERNARDO TORRES MORA

ASSISTANT DIRECTOR OF TEQUILA AND AGAVE DISTILLATES CURATION AND EDUCATION

Bernardo is considered one of the top ten influencers among Mexican catadors (tequila tasters). Specializing in the taste of agave spirits, he is the author of the book El Arte de Conocer, Saborear y Admirar Tequila, as well as many articles for both academic and commercial audiences. He is a sought-after lecturer, panelist, and judge. Bernardo holds certifications or degrees from the Consejo Regulador del Tequila (CRT), Universidad Autónoma de Guadalajara, Mexican Ministry of Tourism, Instituto Tecnológico de Estudios Superiores de Occidente (ITESO), World Intellectual Property Organisation (WIPO) and Instituto Mexicano de la Propiedad Industrial (IMPI). He is an active member of Academia Mexicana de Catadores de Tequila, Vino y Mezcal, A.C. Based in Guadalajara, he is currently developing a “field to glass” Mexican spirits brand consultation company.